Peter F. Cronholm, MD, MSCE, CAQHPM, FAAFP

Professor and Vice Chair for Research

I am Professor and Vice Chair for Research in the Department of Family Medicine and Community Health (DFMCH) at the Perelman School of Medicine at the University of Pennsylvania (UPenn). I have additional training in biostatistics, mixed methods, and epidemiology with content expertise in program evaluation, implementation science, and the science of community engagement.

My research has focused on community-based, participatory health services regarding: 1) Integration of trauma-informed care and primary prevention strategies into systems of care; 2) Advancing the use of mixed methodologies and patient-reported outcomes (PRO) into research and implementation paradigms through the science of community engagement; and 3) Improving models of care for medically and socially complex patients with a focus on primary care settings.

I have developed and serve as the Director of the University of Pennsylvania’s Mixed Methods Research Lab (MMRL) – A university Service Center housed within DFMCH – to foster the use of qualitative and mixed methods research methodologies with a focus on integrating key stakeholder perspectives and goals into research designs. The MMRL supports more than 60 mixed methods and qualitative studies annually with multiple projects supporting the training of investigators in mixed and qualitative methods.

I have extensive experience in the science of community engagement having served as the Principal Investigator on three; a Co-Investigator on one; and an engagement consultant on four PCORI Engagement Awards. I am leading the engagement core for a PCORI PLACER clinical trial and have supported federally funded initiatives developing PRO measures and clinical trial dissemination efforts implementing identified best-practices.